Baselworld 2016 - Member perceptions and results

Baselworld 2016 – Member perceptions and results

The crazyness of Baselworld is over. To fully grasp the importance of this event, here is a few numbers. Baselworld is the largest watch & jewelry show in the world with 144,000 sq. feet of halls and booths. 1500 exhibitors of which 300 Swiss watch brands. 150,000 visitors over the 7 days, 4,400 journalists from all over the world. According to industry rumours, most watch brands secure 50 to 70% of their yearly sales during the event !
How did the AHCI fare this year ? Is this show really as essential for independent brands as it for the big names ?
Here is the feedback from some members participating on the booth at Baselworld this year.

Read more